A word that gets thrown around like confetti in conferences is “motivation,” yet still, when I ask my audiences to share with me what the word means, all I see in response are blank faces.

Put simply, understanding this word would mean that you could probably get just about anybody to do just about anything.

The word motivation derives from two very common words forced together. The first part of the word, the “motiv-” part, is derived from the Latin word “motivus,” the modern-day translation of which is “motive.”

Another word for motive is “reason.” The “-ation” part of the word derives from “action,” and if somebody is going to take action, they are going to do something or move.

This means that a very simple definition of motivation is “a reason to move” or “a reason to do.”

Now ask yourself this: would it be fair to say that if the reason were big enough, you could get just about anybody to do just about anything?

If you want people to do things that typically they do not want to do, first you need to find an honest reason that is big enough.

Understanding what reasons are big enough means you have to understand how people are motivated.

People are motivated by one of two things: either avoiding a loss or acquiring a potential gain.

They either want to go toward the light, the good thing that they are looking for, or they want to get away from the thing that could potentially hurt them.

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The real world tells us that people will work far harder to avoid a potential loss than they will to achieve a potential gain.

Don't be the person who enjoys the misery of being as is, compared to the misery of uncertainty.

Possibility is at the end of uncertainty.

The 4 C's:

Commitment: Courage: Capability: Confidence:

That is the Journey.

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